PORTS FIRM CLIMBS ON BOARD TO MARKET SWANSEA FOR THE FUTURE

South Wales Evening Post - 26 October 2006

Associated British Ports (ABP) is the latest organisation to sign up as a premier partner of Swansea Futures, the new marketing company for the city.

The company joins a host of names including Swansea Council, Cardiff International Airport, Swansea Institute, Admiral and DVLA which have signed up, supporting the company's vision to bring more investment to the city.

Others include the National Waterfront Museum, Swansea University, Morgan Cole and the South Wales Evening Post.

The Port of Swansea handled more than 370,000 tonnes of cargo in the first six months of 2006 and continues to build on its substantial trade base with Northern and Western Europe, the Mediterranean and Ireland.

As premier partner of Swansea Futures, ABP will be entitled to space on Swansea Futures' website and will be featured in the company's regular newsletters.

ABP will also have access to detailed market research facilities, an invitation to specific profile events and other business development opportunities.

John Fitzgerald, port director for ABP South Wales, said: "This is an exciting time for Swansea as we enter a new era for growth and development, and become a city which is recognised for the qualities it can offer to those wishing to live, work, invest and study here.

"At ABP we are keen that we are seen as part of this growth and development, mirroring Swansea's rising profile.

"Through our various business activities, we very much wish to be seen as instrumental in helping to bring Swansea further into the public eye as the place to be - both in terms of job and investment opportunities, but also for the great work-life balance the city offers."

Fiona Rees, executive director of Swansea Futures, said: "I am delighted that a company as high profile as ABP has decided to come on board and be part of the Swansea Futures vision.

"Through the partnership, ABP will now be in a position to access additional resource, insider knowledge and benefits from Swansea Futures, which will stand them in good stead to grow and develop their business within Swansea and the surrounding area."