Magazine shutdown axes 15

South Wales Evening Post - 23 February 2009

Fifteen jobs have been lost after a popular Swansea city publication went into liquidation.

It is understood that Avagio, which runs Swansea Life magazine, went into voluntary liquidation last week and a meeting with creditors has been called to discuss it's dissolvement.

Laurence Winmill, managing editor of Swansea Life, has confirmed the magazine is no more.

He said: "This is devastating for everyone who has lost their jobs.

"I think it's a shame for Swansea, as well, because all our publications were well received by our readers and the people we worked with."

The magazine, which is based at Exchange Building in Adelaide Street, has been running since January 2003.

It is understood employees were informed of the situation on Thursday and letters from Swansea accounting firm Stones and Co have since been sent out giving notice of the meeting on March 6, when the finer details of the liquidation process will be discussed.

The letter states: "At the meeting, the director will give a statement of affairs and a report will be presented of the trading history of the company and the reasons the company can no longer continue to do business."

Swansea Life claims to have a readership of around 80,000.

As well as the magazine, Avagio also publishes Swansea Bay Business Life, Llanelli Life, Carmarthenshire Living and Cardiff Living.

The meeting of creditors will take place at Stones and Co in Walter Road. Nobody from Avagio was available to comment.