South Wales Evening Post
28 June 2005
Swansea's new £27 million stadium still has no name despite its scheduled opening in a few weeks' time. Bosses at the stadium had planned to announce at the end of the month which company had been successful in securing the naming rights for the new Landore ground.But despite the end of the month coming on Thursday, bosses at the stadium are still unable to give any more details about the ongoing saga of what the city's new stadium is to be called.The only information they would reveal is that they are now in talks with a number of shortlisted companies.The stadium will be the home to both Swansea City Football Club and the Ospreys when the new seasons of sport kick off in August. Bosses also plan to hold music concerts and festivals to bring in more revenue.Owning the naming rights for the impressive ground would be a high-profile plug for any company but none has as yet put pen to paper despite various rumours of interested parties.Bastion, the company now in charge of selling the naming rights, announced months ago it was opening the bidding process and was expecting firm offers from major brands looking to become part of the stadium.It said it expected to be able to name a headline sponsor by the end of June and said that the £250,000 price tag would buy £500,000 worth of advertising.But as Thursday gets closer there is still little news on progress towards finding a name for the new stadium.A spokesman for Stadco, the company set up to manage the new stadium, said: "The stadium is speaking to a shortlist of companies with regards to naming rights. Further information will be released as soon as it becomes available."
